Kristen Stewart‘s love of edgy couture has paid off for the young star. Twilight‘s Bella Swan has landed the campaign for the Spanish design house soon-to-be-announced new fragrance and will front the forth coming ads for the scent.
“Balenciaga has always stood out to me,” Stewart said. “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga.”
“It feels full circle to be involved with something that spoke to me then and of course continues to excite me now,” she continued. “The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”
Creative Director Nicholas Ghesquière is fascinated with Stewart and says her personal style “embodies” the new perfume. “Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,” he said. “From her early appearance in Panic Room to her independent choice of Welcome to the Rileys, I’ve always sensed her progressive character.”
“In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
Stewart has three films for release next year. The adaptation of Jack Kerouac‘s On The Road with Garrett Hedlund, Snow White and The Huntsman with Chris Hemsworth and Charlize Theron and of course, the final installment of The Twilight Saga: Breaking Dawn, Part 2.